Image Source: Fox Business
In an exciting move to attract customers and reignite nostalgia, McDonald’s is bringing back its popular Monopoly game for the first time in nearly a decade. Starting from October 6, the iconic game will return in a modern, digital format. Loyal customers can join in the fun by participating through the McDonald’s mobile app, transforming how the game is played and adding fresh allure to the classic promotion.
What’s New with Monopoly at McDonald’s?
This revamped version of the Monopoly McDonald’s game allows registered loyalty members to enjoy a variety of prizes ranging from high-value items to unique experiences. Players can now have the chance to win:
- 1 million American Airlines AAdvantage Miles
- A trip for four to Universal Orlando Resort
- A brand new 2026 Jeep Grand Cherokee
- A $1 million cash prize
Customers wishing to partake only need to download the McDonald’s app and opt into the rewards program. Pre-registration is available from September 29 to October 5, during which customers can earn 500 bonus MyMcDonald’s Rewards points—a sweet start to the Monopoly experience.
How to Play the Game
To engage in the Monopoly game, players can earn physical game pieces by making purchases at the restaurant or receive digital pieces directly through the app when using their rewards points. Physical game pieces can be peeled from packaging, scanned in the app, and result in rewards or collectible property pieces. The digital elements offer a seamless experience where players can instantly see if they’ve won unique prizes.
Bringing Back Nostalgia and Attracting Customers
The return of the Monopoly McDonald’s game isn’t just a nostalgic excuse to have fun; it’s also part of a larger strategy to enhance customer engagement and rejuvenate traffic in an increasingly competitive market. As fast-food chains grapple with rising costs and labor challenges, including minimum wage increases, bringing back classic promotions is a strategic move to draw in budget-conscious consumers.
In an interview, Alyssa Buetikofer, McDonald’s Chief Marketing and Customer Experience Officer, expressed enthusiasm about the game’s return, saying, “Our fans have been clamoring for the return of MONOPOLY at McDonald’s, and we’re thrilled to bring it back with a modern, digital spin.” This sentiment highlights the yearning for connection and enjoyable experiences in dining, especially during challenging economic times.
The History of McDonald’s Monopoly Game
The Monopoly game at McDonald’s has been a highlight for many years, though it has not been without controversy. The promotion gained notoriety in the 1990s due to the infamous “McMillions” scam, where insiders embezzled approximately $24 million worth of prizes, leading to multiple convictions. Since then, the game has been redesigned to ensure fairness and security for participants.
Now, with the integration of digital technology, McDonald’s aims to ensure a smooth, transparent gaming experience that aligns with modern consumer expectations.
Conclusion: Get Ready for a Modern Twist on a Classic Favorite
The reintroduction of the Monopoly McDonald’s game provides an exciting opportunity for fans to engage with the brand while enjoying great prizes and rewards. With both physical and digital elements, the game is poised to appeal to longtime fans and a new generation alike. Mark your calendars for October 6, and get ready to join in the fun!
Frequently Asked Questions
When does the McDonald’s Monopoly game start?
The game is set to return on October 6, 2025.
How can I participate in the Monopoly game?
To participate, you must download the McDonald’s app, join the loyalty program, and start earning game pieces through purchases.
What prizes can I win with the Monopoly game?
Prizes include airline miles, trips, a new vehicle, and a chance to win $1 million!
Is the game available for everyone?
The game is specifically available for registered loyalty members through the McDonald’s app.
Has the McDonald’s Monopoly game changed from previous years?
Yes, the current game is played digitally through the app, offering a modern twist on the classic experience.
