Image Source: The Hollywood Reporter
AMC Theatres is setting the stage for the holiday season with the announcement of a highly attractive concession discount program called the Popcorn Pass. For just $29.99 a year before taxes, AMC Stubs members will enjoy a phenomenal 50% discount on large popcorn every day of the week. This move is likely to excite dedicated moviegoers who consider popcorn an essential part of the cinema experience.
Details on the New AMC Popcorn Pass
The eagerly anticipated Popcorn Pass will officially launch on Cyber Monday, December 1. This pass comes as part of AMC’s strategy to enhance customer experience during a bustling time at the box office, with major releases like Wicked: For Good and Zootopia 2 captivating audiences. The promotion will last until December 31, 2026, making it a long-term benefit for loyal patrons.
Exclusive Benefits of the Pass
Aside from the substantial discount, the AMC Popcorn Pass also includes the existing Stubs perk of one free refill every day, making it an unbeatable deal for fans of the beloved snack. As popcorn remains the most popular item on the menu, AMC is keen to ensure that its patrons have the best movie-watching experience possible. According to Carrie Trotter, Senior Vice President of Marketing at AMC, “The AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit.”
Purchase Conditions and Limitations
Purchasing the Pass is straightforward; however, there are a few conditions to keep in mind. The discount will only apply to in-theater purchases and is not valid for mobile orders. Also, only the passholder can use it, and a photo ID is required upon redemption. This new initiative replaces the AMC CLASSICS Annual Bucket promotion and will be available at all AMC locations across the United States.
Culinary Popularity of Popcorn
Amidst an ever-expanding menu of concessions, popcorn remains exceptionally popular. In some locations, a large popcorn can cost as much as $11.99, equating its price with meals like chicken tenders or pizza. AMC’s strategy acknowledges this trend and seeks to promote the enjoyment of this classic cinema snack.
CEO Adam Aron has even ventured into the possibility of selling AMC’s popcorn in retail spaces, highlighting how integral popcorn is to the overall moviegoing experience. As families gather and friends unite for movie nights, the new Popcorn Pass is set to create lasting memories surrounded by favorite films and shared delights.
Upcoming Movie Releases to Enjoy with Your Pass
- Zootopia 2 opening to rave reviews
- Wicked: For Good crossing $200 million
- Five Nights at Freddy’s set to scare and thrill
- Avatar: Fire and Ash as a holiday must-see
The new AMC Popcorn Pass aims to offer tremendous value not just for individuals but also for families making special memories at the movies. Despite challenges in the cinema industry, AMC continues to innovate and provide enjoyable experiences for their valued audience.
Why Choose AMC Theatres?
With tens of millions of guests signed up for AMC Stubs, the chain maintains its commitment to providing entertainment at an affordable cost. The introduction of the Popcorn Pass is a testament to AMC’s dedication to enhancing moviegoers’ experiences, ensuring that movie buffs can indulge in their favorite snack without breaking the bank.
Frequently Asked Questions
What is the cost of the AMC Popcorn Pass?
The AMC Popcorn Pass costs $29.99 a year before taxes.
When does the AMC Popcorn Pass officially launch?
The official launch date for the AMC Popcorn Pass is December 1, Cyber Monday.
Are there any restrictions on the Popcorn Pass?
Yes, the discount is applicable for in-theater purchases only and not for mobile orders. The pass must be used by the passholder with a photo ID required for validation.
Can I purchase the Popcorn Pass any time throughout the year?
Yes, the Popcorn Pass can be purchased at any time during the year.
What is included with the AMC Popcorn Pass?
The pass includes a 50% discount on large popcorn every day and one free refill per day.
