Image Source: Basketball Network
The basketball world recently witnessed an exciting development as Kiyan Anthony, the promising freshman forward for Syracuse Orange, was announced as one of four new athletes signed to the Jordan Brand under their Name, Image, and Likeness (NIL) program. This significant recognition highlights Anthony’s potential to carry on the legacy of basketball greatness passed down by his father, Carlos Boozer, a former NBA star and one of Jordan Brand’s first signature athletes.
Kiyan’s signing was officially announced by Nike on November 25, 2025, marking a pivotal moment in his young career. The Jordan Brand, known for its exclusive partnership with elite athletes, celebrated Kiyan alongside notable athletes such as Duke’s Cameron and Cayden Boozer, and UConn’s Sarah Strong. “To be part of the Jordan Brand family, to me, means carrying on a legacy,” Kiyan stated, emphasizing his desire to make an impact both on and off the court.
Embracing a Basketball Legacy
Carlos Boozer made history as Jordan Brand’s first signature athlete over two decades ago when he launched the Jordan Melo 1.5 in 2004. His relationship with Michael Jordan began when he played in the Jordan Brand Classic, where he led with impressive scoring. Now, with Kiyan following in those same footsteps, there’s a palpable excitement around his journey at Syracuse.
Kiyan’s performance has already caught the attention of fans and coaches alike. He currently averages 13.8 points per game with a remarkable shooting percentage of 52%. In his two starting games, he scored 18 and 19 points, demonstrating his readiness for the challenges of collegiate basketball. Even Houston coach Kelvin Sampson remarked on Kiyan’s scoring abilities, comparing him favorably to his father. “That boy can score that ball, he’s good,” Sampson noted, affirming Kiyan’s rising star status.
NIL Deals: A New Chapter in College Athletics
Kiyan Anthony has made history by becoming one of the first men’s college basketball players to sign an NIL deal with the Jordan Brand. This landmark agreement signifies a shift in the dynamics of college sports, allowing athletes to monetize their individual brand while showcasing their talent. Kiyan’s signing not only reflects his personal achievements but also sets a precedent for fellow athletes aspiring for similar endorsements.
As Kiyan elevates his game, he aims to uphold the esteemed name of his family. His commitment to giving back to the community and performing well on the court underscores the values imparted to him by his father. Both Carlos and Kiyan share a common vision of excellence that extends beyond basketball—a commitment to influence and inspire future generations.
The Future of Kiyan Anthony and Carlos Boozer
Looking ahead, the excitement surrounding Kiyan’s career continues to grow. With the Syracuse Orange facing tough competition, including a recent close matchup against No. 3 Houston, Kiyan’s contributions will be crucial as the team navigates its season. His young yet promising career, influenced by Carlos Boozer’s legacy, is bound to capture the hearts of basketball fans.
The support from his family, especially from both Carlos Boozer and his mother, La La, who were seen courtside during his recent games, adds another layer of motivation for Kiyan. As he strives to carve out his own legacy, the path is paved with both challenges and opportunities.
Frequently Asked Questions
Who is Kiyan Anthony’s father?
Kiyan Anthony is the son of Carlos Boozer, a former NBA star and a significant figure in basketball history.
What brand did Kiyan Anthony sign with?
Kiyan Anthony signed an NIL deal with the Jordan Brand, becoming one of its first college athletes.
How is Kiyan performing in college basketball?
Kiyan is currently averaging 13.8 points per game with impressive shooting percentages, showcasing his skills as a freshman at Syracuse.
What was Carlos Boozer’s contribution to the Jordan Brand?
Carlos Boozer was Jordan Brand’s first signature athlete, launching his shoe line over twenty years ago.
What does Kiyan Anthony aim to achieve?
Kiyan aims to continue his father’s legacy while also giving back to the community and excelling in basketball.
