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media modernization

Paramount Kicks Off Programmatic Ads with UFC Streaming Events - Thumbnail

Paramount Kicks Off Programmatic Ads with UFC Streaming Events

January 22, 2026 by thegadgetscentral.com

Paramount launches programmatic ad sales for UFC events, marking a significant media modernization effort in live sports streaming.

Categories Entertainment Tags advertising, media modernization, Paramount Skydance, Paramount+, sports events, streaming, UFC

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