Giveon Unleashes ‘Rather Be’: A New Chapter in His Musical Journey

Source: The Music Universe

Introduction to ‘Rather Be’

Giveon, the multi-platinum, seven-time Grammy nominee, has marked his return with the release of a new single titled “Rather Be”. This exciting announcement follows closely behind his previous release, “Twenties,” which gained impressive traction on various music charts. The single and its accompanying music video were released on May 15, 2025, through Epic Records, signaling a vibrant new phase in his evolving career.

A Deeper Look at the Single

“Rather Be” showcases Giveon at his best—vulnerable, confident, and effortlessly demonstrating his wide vocal range. The production team behind the track includes notable names such as Sevn Thomas, Maneesh, Matthew Burnett, jeff gitty, and jahaan sweet, who collectively create a rich tapestry of sounds. This ballad incorporates elements fans have come to expect from the Long Beach, California native, such as:

• The captivating use of horns throughout the instrumental
• A deep sense of intimacy reflected in the music video
• A stunning visual representation of the song’s themes

The song serves as a heartfelt exploration of acceptance, with Giveon elaborating, “This song is a reflection on acceptance. The idea of seeing someone’s flaws and choosing to stay. It’s about loving someone not for who they could be, but for who they are, and realizing that real connection isn’t about starting over, it’s about holding on.”

The Music Video Experience

The music video for “Rather Be,” directed by Loris Russier, presents an elegant montage filled with airiness and visual harmony. The backdrop is beautifully crafted with symmetry in mind, offering a unique perspective as Giveon and his stylish ensemble perform in striking suits. The aesthetics of the video align perfectly with the song’s message, amplifying the emotional depth of the lyrics as the protagonist navigates the complexities of his romantic connections.

Chart Performance and Fan Reception

Following its release, Giveon has been generating remarkable momentum. “Twenties” previously secured a spot in the Top 10 of the Billboard Hot R&B Songs chart and managed to achieve a position in the Top 20 on the Hot R&B/Hip Hop Songs chart. The music video for “Twenties” has also become a fan favorite, surpassing 12 million views on YouTube, and marking the fourth Hot 100 hit of Giveon’s solo career.

Fans of the R&B star are eagerly anticipating his sophomore project, and the release of “Rather Be” further fuels their excitement. Earlier this year, Giveon celebrated the five-year anniversary of his breakout EP, “Take Time,” with an intimate performance in Los Angeles that was attended by prominent figures such as Epic Chairwoman Sylvia Rhone, Lena Waithe, Amerie, and Jimmy Jam.

The Future Awaits

As Giveon continues to hone his craft and share his art with the world, his upcoming projects are sure to leave fans not just excited, but deeply moved. With each new release, he proves that he is an artist unafraid to explore vulnerability while captivating listeners with his remarkable talent.

Stay tuned as Giveon takes his audience on an emotional journey filled with honesty and creative expression.

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Giveon, Rather Be, R&B, music video, new release, Epic Records, Twenties, Billboard charts, music industry, artist news