Source: AP News
Southwest Airlines Implements Checked Baggage Fees
In a significant shift for budget travelers, Southwest Airlines has announced the implementation of checked baggage fees, marking the end of a long-standing policy that offered free checked bags. This decision came into effect on March 11, 2025, with the airline charging $35 for the first checked bag and $45 for a second bag, along with weight and size restrictions applying to all baggage.
Transition from Free Checked Bags to Fees
For years, Southwest Airlines distinguished itself from other competitors with its generous baggage policy, allowing passengers to check up to two bags for free. However, as the airline looks to boost revenue in a competitive market, this cherished perk is being phased out. Executives had previously described the free baggage policy as a key element in Southwest’s branding.
Despite the anticipated backlash from casual travelers, the airline estimates that implementing these fees could generate approximately $1.5 billion annually. Interestingly, they also forecasted a potential loss of around $1.8 billion stemming from customers selecting Southwest for its previous, accommodating baggage policy.
Who Benefits from Free Baggage?
Southwest will still offer free checked bags to select passengers. Travelers who are either A-List Preferred members of the Rapid Rewards loyalty program or those booking Business Select fares can continue to check bags without incurring fees. Similarly, passengers with Rapid Rewards credit cards will receive a credit for one checked bag. This move aims to encourage passengers to join loyalty programs or invest in higher-tier ticket options.
Changes Also Impacting Other Travel Policies
In addition to the new baggage fees, the airline has outlined plans for other changes, including the introduction of a basic fare option for its lowest-priced tickets, scheduled to launch concurrently with the fees. Southwest is also transitioning from its traditional open-boarding system to a structure that includes assigned seating, which is expected to start next year, uprooting a cornerstone of its customer service approach.
Amid these service alterations, Southwest has also acknowledged concerns regarding passenger safety related to lithium-ion batteries, compelling them to require travelers to keep portable chargers visible when in use during flights. This precaution is reflective of broader safety concerns that have arisen in recent years regarding electronic devices aboard airplanes.
Furthermore, as Southwest strives to maintain its standing in the market, it faces scrutiny due to recent job cuts that affect 1,750 employees and pressure from activist investors to enhance profitability.
The Future of Southwest Airlines
As Southwest Airlines navigates this new chapter, passengers will need to adjust to the strategic changes designed to keep the airline competitive. While the implementation of checked baggage fees marks a drastic departure from the once-promised free services, it reflects a broader trend in the airline industry aiming to balance affordability with financial sustainability.
Frequently Asked Questions
Will all passengers need to pay for checked bags?
Except for Rapid Rewards A-List members and those traveling on Business Select fares, most passengers will need to pay a fee for checked baggage.
What are the new baggage fees for Southwest Airlines?
The airline will charge $35 for the first checked bag and $45 for a second checked bag, effective from March 11, 2025.
Are there exceptions for free checked bags?
Yes, Rapid Rewards A-List Preferred members and Business Select passengers will continue to enjoy free checked bag allowances.
What other changes can passengers expect from Southwest Airlines?
Besides implementing baggage fees, Southwest will introduce assigned seating and a basic fare ticketing option in an effort to modernize its services.
How is Southwest Airlines addressing passenger safety?
In response to concerns about lithium-ion battery fires, the airline requires that passengers keep portable chargers visible while in use on flights.