Image Source: Axios

Starbucks is once again stirring excitement among coffee lovers with the unveiling of its secret menu drinks. In a bold move, the popular coffee chain has announced that customized drinks will now be more accessible through its app, bringing fan-favorite hacks directly to customers’ fingertips.

Starbucks Secret Menu Goes Public

Historically, Starbucks has maintained a Not-So-Secret Menu shared mainly on social media platforms like Instagram, where a dedicated community has been showcasing unique concoctions not officially listed. With over 151,000 followers in this vibrant community, the push is now to integrate these drinks into the Starbucks Rewards mobile app. Beginning July 14, the much-anticipated secret menu drinks will appear under the “Offers” tab for members, allowing customers to quickly order customized beverages at participating locations.

Exciting Drink Customizations

Alongside the launch of the secret menu, four new drink hacks are now featured in the Starbucks app:

Cookies on Top: A refreshing Cold Brew enhanced with vanilla syrup, topped with vanilla sweet cream and cookie crumble.
Dragonfruit Glow-Up: This twist on the Mango Dragonfruit Lemonade Refresher incorporates a peach juice blend and is crowned with vanilla sweet cream.
Lemon, Tea & Pearls: Black tea and lemonade get an upgrade with the addition of raspberry-flavored popping pearls.
Just Add White Mocha: The popular Brown Sugar Oatmilk Shaken Espresso is enhanced with white chocolate mocha sauce and vanilla sweet cream cold foam.

Join the Secret Menu Contest

To celebrate the launch, Starbucks is also hosting a Secret Menu Contest. From July 14 through July 20, fans can submit their own custom drink creations through the contest page. The four most popular submissions will be pitted against one another on the Starbucks Instagram page, where fans can vote from August 18-20.

The four finalists will each receive $5,000, along with the chance to have their drinks featured on the secret menu for a limited time. The grand prize winner will take home an additional $25,000, making this a fantastic opportunity for aspiring baristas and coffee enthusiasts alike.

Customer Reactions and Impact on Starbucks Menu

The unveiling of the secret menu comes after a number of changes implemented by Starbucks CEO Brian Niccol aimed at simplifying the overall menu. Just a few months ago, the chain trimmed down some less popular options, particularly from the Frappuccino lineup. This strategic move has been received with mixed feelings; however, the introduction of new customizable options seems to rejuvenate interest among loyal patrons.

With the excitement surrounding the secret menu and the ongoing contest, Starbucks appears to be setting up its loyal customers for an extraordinary summer of unique coffee experiences. Fans eagerly await participating in the contest while exploring new drink combinations—from refreshing iced beverages to enticing creamy treats.

Get Inspired by Starbucks Innovations

Whether you’re a casual coffee drinker or a devoted Starbucks fan, the new secret menu drinks offer a chance to try unique flavors and promote creativity. As the contest unfolds and participants showcase their imaginative concoctions, customers might discover their next go-to order. It’s time to join in on the fun and perhaps even create the next big drink sensation in the caffeinated world.

Frequently Asked Questions

What is the Starbucks secret menu?

The Starbucks secret menu includes custom drink ideas shared by customers and baristas, showcasing unique combinations that aren’t officially listed on the menu.

How can I participate in the Starbucks secret menu contest?

You can submit your custom drink from July 14 to July 20 via the Secret Menu Contest page on the Starbucks website.

What are some examples of secret menu drinks?

Some examples include the Cookies on Top, Dragonfruit Glow-Up, Lemon, Tea & Pearls, and Just Add White Mocha.

When can I vote for the contest finalists?

Voting for the contest finalists will take place from August 18-20 on Starbucks’ Instagram page.

What prizes are being offered in the Starbucks contest?

The four finalists will each receive $5,000, and the grand prize winner will take home $25,000 along with their drink featured on the secret menu.