Image Source: Nation’s Restaurant News
KFC is thrilled to announce the return of its beloved potato wedges as part of a broader comeback strategy aimed at rejuvenating its market presence. This long-awaited revival is set to launch on August 18 across restaurants nationwide, allowing fans to once again enjoy the crispy, flavorful side that was discontinued in 2020.
The return of KFC’s potato wedges comes amid increasing competition in the fast-food chicken sector, where KFC has seen a decline in market share. According to recent reports, the chicken chain lost customers to rivals like Raising Cane’s and Chick-fil-A, motivating them to rethink their menu offerings and marketing strategies. KFC plans to not only bring back the potato wedges but also the Hot & Spicy Wings, both of which have been highly requested by customers.
A Nostalgic Choice: Why KFC Potato Wedges Matter
Introduced in the 1990s, KFC’s potato wedges quickly became a fan favorite. However, in an effort to streamline its menu, KFC made the controversial decision to replace them with Secret Recipe Fries in 2020. The removal of the wedges created a void in the hearts of loyal customers, prompting KFC to re-evaluate their decision as they adopt a more customer-centric approach.
“Wedge-lovers, we heard you — and we agree it’s been five long years without wedges. But the wait is over,” stated KFC US president Catherine Tan-Gillespie. This statement encapsulates KFC’s focus on actively listening to their customers’ feedback, a key component of their comeback plan.
Exciting Offers and Combos
The return of the potato wedges is accompanied by exciting options for customers to enjoy them. They’ll be available for individual orders, as a substitute for any side, or as part of delicious new combos. Specifically, the six-piece wings-and-wedges combo will include a medium drink. KFC is also rolling out a $20 Wings & Wedges Fan Favorites Box, offering a generous meal that includes 10 Hot & Spicy Wings, 12 Chicken Nuggets, potato wedges, four biscuits, and four dipping sauces.
Capitalizing on Consumer Demand
KFC’s decision to reintroduce the potato wedges follows a successful test launch in the Tampa, Florida, market earlier this year, where the wedges sold out rapidly. The overwhelming response confirmed that there is a strong demand for these nostalgic sides. With this move, KFC is not just resurrecting a product; they are reinvigorating their brand and connecting with consumers who crave a taste of their past.
Additionally, the return of the Hot & Spicy Wings, featuring a spicy marinade with double hand-breading in KFC’s signature Extra Crispy flour, further enhances the appeal. Having been off the menu for nearly two years, their comeback promises to excite avid patrons of KFC.
KFC’s Broader Strategy to Regain Market Share
The revival of the potato wedges is part of KFC’s larger campaign launched in July to reclaim their position in the competitive fried chicken market. As KFC aims for growth, they are also introducing various back-to-school and football season promotions, including $3.99 chicken sandwiches, 20 wings for $20, and $10 Tuesdays, which include eight pieces of their original chicken or tenders.
KFC’s comeback initiative reflects a sincere attempt to remind customers of the brand’s legacy in the fried chicken space. “The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken,” added Tan-Gillespie. This determination signals KFC’s commitment to better serving its customers and adapting to modern market demands.
Looking Ahead: What This Means for Fans
The reintroduction of KFC potato wedges is not just about nostalgic eating; it represents a brand evolving with its customers while standing firm in its values. As KFC prepares for the launch on August 18, fans are excitedly anticipating the return of these iconic sides to their plates once again.
FAQ
What date will KFC Potato Wedges be available again?
KFC Potato Wedges will be available again starting August 18.
Will there be any new combinations with the potato wedges?
Yes, customers can enjoy potato wedges on their own, substitute them for other sides, or choose from new meal combos including wings.
Why did KFC discontinue potato wedges previously?
KFC discontinued potato wedges in 2020 to make room for their Secret Recipe Fries but has since received significant customer feedback requesting their return.
What are the new promotions KFC is offering?
KFC is introducing deals like $3.99 chicken sandwiches, 20 wings for $20, and special combos to celebrate the return of potato wedges.