Image Source: Starbucks
The Starbucks menu holiday season is about to get a major merchandise upgrade. Starting Nov. 5, Starbucks will release its 2026 holiday collection, featuring festive drinkware, Bearista gifts, a Christmas tree-shaped cold cup and a new Holiday Village assortment.
The release is expected to attract collectors and seasonal shoppers after last year’s Bearista cup quickly became one of the chain’s most sought-after holiday items. The 20-ounce glass cup, shaped like a teddy bear wearing a Starbucks-green beanie, reportedly sold out at many stores on its first day.
Starbucks Menu Holiday Collection Arrives Nov. 5
This year, Starbucks is expanding the Bearista concept into a full collection. The lineup combines practical drinkware with collectible holiday gifts, giving fans several ways to bring the coffee chain’s seasonal style home.
- Bearista Plush Bag Charm: $14.95
- Bearista Mug: $19.95
- Bearista Stainless Steel Cold Cup: $27.95
- Owala Bearista Water Bottle: $34.95
The collection is designed to appeal to both Starbucks Rewards members and longtime holiday cup collectors. The Bearista character appears across multiple products, including a plush keychain, ceramic mug and reusable cold drinkware.
Christmas Tree Cup Brings Festive Starbucks Style
Another standout release is the Glass Christmas Tree Cold Cup, priced at $32.95. The green glass design is shaped like a Christmas tree and topped with a gold star, with a matching green straw completing the look.
Starbucks describes the cup as a blend of “retro holiday charm” and modern design. It is part of the Peppermint Mocha Collection, which also includes additional cold cups, tumblers and espresso accessories arriving during the holiday rollout.
The design is likely to become one of the most recognizable pieces in the 2026 Starbucks holiday merchandise lineup. Its seasonal shape and limited release timing could make it especially popular with shoppers looking for gifts or festive office drinkware.
Holiday Village and Winter Wonderland Collections
Starbucks is also introducing a Holiday Village collection that celebrates the company’s Seattle roots, dating back to its founding in 1971. The set includes miniature-inspired pieces and decorative items intended for holiday displays.
- Holiday Village Ornament: $14.95
- Holiday Village Piece: $29.95
- Holiday Village Snow Globe: $24.95
- Holiday Village Ceramic Mug: $24.95
For shoppers who prefer cooler colors, the Winter Wonderland collection will become available Nov. 17. Starbucks says the range is inspired by freshly fallen snow and sparkling icy landscapes, with pale blue, white and iridescent finishes throughout.
- Winter Wonderland Ceramic Mug and Snow Globe Set: $29.95
- Stainless Steel Snow Charm Water Bottle: $29.95
- Winter Wonderland Snow Tumbler: $34.95
- Winter Wonderland Quilted Cold Cup: $35.95
The staggered release gives Starbucks fans two key shopping dates to remember. The main holiday collection launches Nov. 5, while select Winter Wonderland items arrive in stores and online on Nov. 17.
Fans React to the New Starbucks Holiday Merchandise
Social media reactions began appearing soon after Starbucks revealed the collection. Fans praised the icy colors, playful Bearista designs and Christmas tree silhouette, while some joked about the potential cost of collecting multiple pieces.
One TikTok user wrote, “When I say I’m going to go BROKE!” Another said the announcement was the reason they had been saving Starbucks Rewards points.
The excitement also reflects the growing popularity of branded reusable drinkware. Starbucks holiday cups have become seasonal collectibles, with certain designs drawing long lines and selling out quickly. Last year’s Bearista demand even led to reports of tense scenes outside some stores as customers tried to secure the limited cup.
For fans hoping to buy a specific item, shopping early may be the safest strategy. Availability can vary by location, and popular products may not remain in stock throughout the holiday season.
Frequently Asked Questions
When does the 2026 Starbucks holiday collection launch?
The main Starbucks holiday merchandise collection launches Nov. 5, 2026. The Winter Wonderland collection follows on Nov. 17.
How much does the Bearista collection cost?
Prices range from $14.95 for the Bearista Plush Bag Charm to $34.95 for the Owala Bearista Water Bottle.
How much is the Starbucks Christmas tree cup?
The Glass Christmas Tree Cold Cup is priced at $32.95 and is part of the Peppermint Mocha Collection.
What is included in the Winter Wonderland collection?
The collection includes a ceramic mug and snow globe set, a stainless steel water bottle, a snow tumbler and a quilted cold cup.
