Shocking Chocolate Lays Potato Chips Arrive for Holidays

Image Source: USA Today

Chocolate Lays potato chips are taking an unexpected turn for the holiday season. Lay’s has announced a limited-time collection inspired by holiday dinner favorites, including savory side dishes, roasted turkey, maple bacon and chocolate-covered potato chips.

The Holi-LAY’S lineup will begin reaching snack aisles nationwide on October 25, according to the company’s October 19 announcement. The five seasonal offerings are designed for holiday gatherings, stocking stuffers, party tables and anyone curious about unusual sweet-and-salty combinations.

Chocolate Lays Potato Chips Join a Bold Holiday Lineup

The collection combines familiar holiday flavors with the crunch of Lay’s potato chips. Two savory varieties will launch first: Lay’s Cheddar Scalloped-Style Potatoes Flavored with Other Natural Flavors Potato Chips and Lay’s Roasted Holiday Turkey Flavored Potato Chips.

Lay’s Cheddar Scalloped-Style Potatoes aims to recreate the creamy, cheesy taste associated with a traditional holiday side dish. The Roasted Holiday Turkey variety adds roasted turkey and rich gravy notes, offering a snack inspired by the centerpiece of many seasonal meals.

On November 8, Lay’s Maple Bacon Flavored with Other Natural Flavors Potato Chips will make its U.S. debut. The flavor combines sweet maple with smoky bacon, creating a profile that brings breakfast-style richness to the holiday snack table.

Surprising Sweet-and-Salty Flavors Arrive in December

The most unusual entries in the collection are Lay’s Wavy Milk Chocolate and Lay’s Wavy Dubai-Style Dark Chocolate Covered Potato Chips. Both are scheduled to arrive at select retailers on December 1.

Lay’s Wavy Milk Chocolate pairs the brand’s ridged potato chip texture with a smooth milk chocolate coating. The Dubai-style dark chocolate version combines dark chocolate and pistachios with the signature Wavy crunch, creating a more premium-inspired snack experience.

The chocolate-covered varieties are expected to attract shoppers looking for distinctive holiday treats rather than traditional candy or baked goods. Lay’s said the products will expand in 2027, although the announcement did not provide a detailed future release schedule.

Food Gifts Take Center Stage This Holiday Season

Lay’s is positioning the Holi-LAY’S collection as both a snack and a giftable food product. The company cited an online survey of 1,000 nationally representative Americans conducted by RepData on behalf of PepsiCo Foods US. The survey found that 78% of respondents consider food a great holiday gift, while 55% prefer food over other gift categories, including clothing and candles.

Those findings reflect a broader interest in affordable, shareable presents that can be enjoyed during gatherings. Seasonal chips can serve as a conversation starter at office parties, family celebrations or casual movie nights, while the chocolate-covered options may appeal to shoppers searching for a playful stocking stuffer.

“The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations,” said Denise Truelove, senior vice president of marketing at PepsiCo Foods. She added that the lineup is intended to let fans experience holiday flavors before the table is set and after it has been cleared.

Holi-LAY’S Sweepstakes Adds Festive Prizes

Alongside the new products, Lay’s will launch the Happy Holi-LAY’S Sweepstakes on October 26. Fans can enter by scanning a code on qualifying Lay’s bags or using the designated promotional entry method.

Prizes include a Happy Holi-LAY’S glass chip bowl, a wooden chip bowl, a branded sweater and a charcuterie set. The promotion also features a Lay’s collaboration with Le Creuset, including a Signature Oval Casserole, as well as a multicooker and a Happy Holi-LAY’S tile game set.

Consumers should review the official promotion rules for eligibility, entry requirements, prize details and applicable restrictions. The sweepstakes gives the seasonal campaign an added interactive element, encouraging shoppers to bring the holiday theme into their kitchens and entertaining spaces.

When Will the New Lay’s Holiday Chips Be Available?

• October 25: Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey launch nationwide.
• November 8: Maple Bacon becomes available in the United States for the first time.
• December 1: Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate arrive at select retailers.
• 2027: The chocolate-covered Wavy varieties are expected to expand beyond the initial retailer availability.

Lay’s, which PepsiCo describes as America’s favorite potato chip brand, has been making snacks since 1938. The company says its chips begin with potatoes grown on more than 100 farms across North America, and its current snacks are made without artificial flavors or colors.

FAQs About Chocolate Lays Potato Chips

What are chocolate Lay’s potato chips?

They are Lay’s Wavy potato chips covered in chocolate. The lineup includes a milk chocolate version and a Dubai-style dark chocolate variety made with pistachios.

When do the chocolate-covered Lay’s chips launch?

Lay’s Wavy Milk Chocolate and Lay’s Wavy Dubai-Style Dark Chocolate Covered Potato Chips are scheduled to reach select retailers on December 1, 2026.

Which Lay’s holiday flavors launch first?

Lay’s Cheddar Scalloped-Style Potatoes and Lay’s Roasted Holiday Turkey are scheduled to debut nationwide on October 25, 2026.

Is Lay’s Maple Bacon new in the United States?

Yes. Lay’s Maple Bacon Flavored with Other Natural Flavors Potato Chips will be available in the U.S. for the first time beginning November 8, 2026.